Eco Lifestyle
How to Upcycle: 9 Tips to Get Started in 2023 [Guide]
Have you ever heard of upcycling? It’s a fantastic way to reduce waste and repurpose unwanted items, whether in your
How “The Greening of Detroit” Has Revitalized an Historic City (2023)
Detroit was once one of the crown jewels of the United States. It was the home of the automotive industry
What Are the Most Energy Efficient Heating Types in 2023? [Guide]
Choosing an efficient heating type is one of the best changes you can make to reduce the carbon emissions from
Looking Ahead: Adoption of EVs and Autonomous Vehicles [2023]
What would Henry Ford think if he saw that his company makes electric vehicles (EVs)? What about autonomous cars? These
Sustainable Hunting: Can it Help with Conservation in 2023? [Quick Guide]
People worldwide are looking for ways to lower their carbon footprint. Some help the planet by improving their homes or
7 Eco-Friendly RVs for Sustainable Adventures in 2023
Sustainability is the new top priority among auto manufacturers. Electric vehicle sales exploded in 2022 and 2023 for sedans, trucks,
Advantages of Crop Rotation for Your Indoor Garden (2023 Guide)
The advantages of crop rotation are an important aspect of maintaining a healthy and productive indoor garden. By planning out
7 Sustainable Resolutions: Habits to Prioritize the Planet in 2023
The new year is the perfect time to reevaluate our habits and implement new routines and sustainable resolutions. And, when
Solar Panel Roofs: 7 Best Brands, Real Costs and What You Must Know in 2023 [Review]
It’s no surprise that, with the growing emphasis on renewable energy, an increasing number of people are turning to solar
8 Eco-friendly Reasons to Have a Water Filter at Home (2023)
There are measures being implemented daily to combat climate change. Although there are different forms of pollution, the most hazardous
Why Lab-Created Diamonds Are a More Sustainable Choice in 2023 (Guide)
Lab-created diamonds are a more recent and environmentally friendly substitute for mined diamonds because they consume less energy and water
How to Make Your Off-Grid Adventures More Sustainable in 2023
There has been a growing interest in off-grid and sustainable living practices over the last decade. Sustainable living is a
8 Tree Trimming Benefits for the Environment (2023)
Homes with well-trimmed trees are alluring. Anyone passing by the house can see how much attention the garden receives and
8 Reasons to Try Plant-Based Alternatives that Don’t Involve Animal Cruelty (2023)
The conversation around veganism is one many people don’t want to have – it can make people who enjoy meat
How to Incorporate Eco-Friendly Décor in Your Home in 2023
It’s hard to really stay eco-conscious. We have wants, and often they come with the need to do harm to
7 Best Eco-Friendly Farming Practices for a Healthier Planet in 2023
Large-scale agriculture can be harmful to the environment. This is because industries in this sector typically use toxic and unsafe
Sustainable Wardrobe Essentials for All-but-Basic Outfits in 2023
“What am I supposed to wear today?” is a question we ask ourselves daily. Whether heading to work, a friend
Eco-Friendly Wedding Guide: Sustainable Celebration Ideas (2023)
Planning a wedding is a massive undertaking, especially for those living sustainably. With so many moving parts, you may wonder
5 Exciting Developments for Green Truck Fleets (2023)
Electric vehicles have gone commercial, as many companies are introducing new green trucks and vans. The success of these vehicles
The Eco-Keto Diet Plan for 2023 (+ Green Keto Recipes)
A ketogenic diet is a promising option for people looking to lose weight and get relief from several health conditions.
11 Ways to Become an Eco-Friendly Car Owner in 2023
In the modern world, having a car feels like a necessity. However, vehicles can contribute significantly to pollution and damage
10 Best Edible Gourmet Mushrooms and Their Uses in the Kitchen (2023)
It isn’t always easy to find cooking ingredients that are both nutritious and delicious, but that’s why we have mushrooms!
Top 7 Most Accessible Electric Vehicles for Beginner Drivers in 2023
Electric vehicles are slowly but surely picking up momentum in the auto industry. They recently hit 11 percent of all
Sustainable Travel Tips for the Conscious Traveler in 2023
Staying sustainable is important to an increasing number of people now, and that isn’t limited to our everyday work and
How to Support Eco-Friendly Agriculture as a Consumer in 2023
The agriculture industry has lots of room for sustainable improvements. Equipment, soil products, and farming strategies have all contributed to
How Do Import and Export Regulations Protect the Environment? (2023)
International commerce is a complex aspect of any business, and the addition of import and export regulations makes the task
8 Best Eco-Friendly Corporate Gifts for Your Next Event in 2023
Eco-friendly corporate gifts are a growing trend that is here to stay. As the drive for sustainability increases in all
A Homeowner’s Guide to Financing Rooftop Solar Panels in 2023
In 2023, rooftop solar is a more affordable and accessible option for homeowners than ever before. Thanks to technological advances
Why Monitoring & Weather Forecasting is Crucial to These 5 Industries in 2023
Weather conditions change over time. These changes affect industries at various levels, including local, state, and national. Additionally, these impacts
Top 10 Online Thrift Stores in Canada (2023)
Thrifting is a type of antiquated shopping that has made a tremendous comeback with today’s shoppers. The online thrift stores
20 Facts About Solar Energy Everyone Must Know (2023)
Solar energy plays a significant role in how we power our homes and more in the future, as its acceptance
Has Your Community Reached Zero Waste? Here’s How You Can Help (2023)
Waste management is a problem that every nation in the world is grappling with. In America, an average person throws
10 Exciting Sustainability Innovations in 2023
Companies are pushing to promote green alternatives to the old ways of living. Governments are signing deals to finance these
Green Interior Design: Simple Tips for an Eco-friendly Apartment (2023)
The idea of green living is quickly finding its way inside our homes, and for a good reason. The trend
7 Key Government Incentives for Sustainable Business Practices (2023)
Cases of floods, bush fires, and hurricanes are becoming increasingly common and unpredictable. These occurrences, alongside rising temperatures and pollution,
How to Promote Sustainable Living: A Guide (2023)
Sustainable and green living is very important for the world. Obviously, it shouldn’t be the people’s responsibility to save the
Starting an Eco-Friendly Business in 2023 (Guide)
It’s never been more important to consider eco-friendliness and sustainability when starting a new business. This is an important aspect
Why is My Utility Bill So High? – Best Eco-Friendly Ways to Lower It
With utility bills skyrocketing, many wonder how to reduce their carbon footprint and lower how much they owe. There’s nothing
6 Eco-friendly Essential Oils in 2023 (Guide)
Essential oils were a fixture in people’s homes in ancient times. They would employ the finest essential oils to free
10 Unique and Eco-Friendly Birthday Gifts for 2023 (Guide)
Getting a great gift for a special someone’s birthday is hard, especially if you’re clued up on the climate crisis
Green Careers: A Guide to Jobs in Plant Biology (2023)
Plants are essential to humans and animals, and the level of use of plants is on a high pedestal. Inarguably,
7 Best Natural Herbs for Weight Loss With Added Health Benefits (Guide)
Any time you decide to embark on a weight loss journey, it is possible to have a hard time doing
A Quick Guide to Eco-Friendly Landscaping (2023)
Although designing your outdoor landscape can be fun, you must, first, do exhaustive research and have a strategic plan. Only
The Essential Guide to Eco-friendly Home Insulation (2023)
Home insulation is essential for anyone who wants to keep their energy costs down and protect the planet. If you
How to Improve Indoor Air Quality at Home in 2023 (Full Guide)
When we’re spending time at home, we want to make sure we are in a healthy, sustainable environment. You want
Ultimate Guide to Energy Efficiency Ratings for Windows (2023)
Planning to replace your house windows? Gone are the days when it was all about aesthetics; energy efficiency is equally
7 Best Environmentally Friendly Heating Systems to Use in 2023 (Guide)
During the wintertime, utility expenses can really destroy our budgets. And the worst part is that most traditional heating systems
Lessons from the Camp Lejeune Water Contamination Crisis (Guide)
Water is a precious resource. We need it to survive, and we use it every day in our homes, businesses,
10 Best Natural Ways to Improve Sleep (2023 Guide)
Today, over 70 million Americans deal with sleep problems. And, it is undeniable that hectic lifestyles, high levels of stress,
9 Natural & Eco Friendly Pesticides Your Plants Will Love [2023 Update]
Pesticides are special substances that have a detrimental effect on pests, bacteria, weeds, and fungi. Unfortunately, some of these products
8 Simple Ways to Be a Socially Conscious Employee in 2023 (Guide)
Being socially conscious means being aware of your surroundings and the impacts your actions make. Social consciousness is what brings
5 Ways to Make Your Home More Energy-Efficient in 2023 (Guide)
As living costs continue to put pressure on households across the country, increasing numbers of people are turning their attention
Eco-Friendly Lighting: Bright Ways to Go Green in 2023 (Guide)
Being eco-friendly is more affordable than ever. It’s genuinely impressive how much lighting technology has changed in the past couple
8 Best Herbs to Relieve Anxiety in 2023 (Guide)
If you suffer from moderate to severe anxiety, the idea of trying an herbal remedy may be more appealing than
3 Eco-Friendly Crypto Companies Actively Reducing their Impact [2023]
Cryptocurrency has become a global phenomenon, with many praising it for it’s entirely digital footprint that does not involve the
How to Transition to Sustainable & Ethical Fashion in 2023 (Guide)
We’ve all heard the horror stories about fast fashion: how it exploits workers, uses up precious resources, and inundates the
Green Canteens: How Teen Eating Habits Impact the Environment (2023)
Today we have a large selection of food readily available to us, which is a positive moment of globalization, but
A Quick Guide to Sustainable Fashion (2023)
The adverse effects of global warming, such as deforestation, water scarcity, coral reef destruction, pollution, and intensified natural disasters, are
Is Acacia Wood Sustainable? Acacia Uses, Properties & Care Guide (2023)
There’s much debate over what makes a sustainable woodworking material. Some people swear by teak, while others prefer bamboo. But
Sustainable Decluttering: 9 Ways to Declutter the Eco-friendly Way (Guide)
Sustainable decluttering is a way of life, but it can be challenging if you don’t know where or how to
5 Reasons to Choose Cardboard Packaging in 2023 (Quick Guide)
Why choose cardboard packaging? As we move towards more thoughtful, sustainable ways of living, one of the things we encounter
5 Best Ways to Combat Invasive Alien Species in Your Garden (2023)
There’s a growing problem in our gardens and yards – quite literally – and that’s in invasive species. By invasive species,
13 Eco-Friendly Deodorants that Work & Smell Great [2023 Vegan Review]
As we all shift towards more considered, thoughtful, and environmentally conscious ways of living, it is important to consider the
Fighting Food Waste & Food Loss Through a Circular Economy (2023)
During the last few years, food loss and food waste became burning societal and environmental issues. However, until recently, there
What Is a Landfill? The Environmental Costs of Waste (2023)
It’s essential for countries worldwide to maintain a secure, contained area to dispose of waste produced by citizens and businesses.
12 Green Living Tips for College Students to Live Sustainably (2023 Guide)
Early morning and late-night classes, eating at the dining hall, chaotic schedules, trekking around the campus no matter the distance,
9 Dentist-Approved & Eco-Friendly Toothpastes to Use in 2023 (Review)
Eco-friendly toothpaste is something we all need to be using – for the planet, and our health! Conventional toothpaste is
18 Zero-Waste Tips to Implement in the Workplace (2023)
There’s quite a bit of advice and encouragement that exists to make our home lives more sustainable and capable of
26 Super Cool Recycled Plastic Products You Must See [2023]
Plastic waste is a global crisis, driven by the endless production of new plastic and the limited recycling of the
5 Eco-Friendly and Ethical Jewelry Designers to Know Now (2023)
Ethical business and sustainability are on everyone’s mind these days. We’ve all heard about the perils of fast fashion in
How to Organize Your Life to Live More Sustainably (2023)
Sustainable living is an idea of reducing the consumption of natural resources. Unfortunately, overconsumption, the irresponsible extraction of materials and
10 Simple Ways for Students to Adopt a Low-Waste Lifestyle (2023)
Living a low-waste lifestyle is one of the best ways to reduce our personal impact, and our personal contribution to
The Environmental Impact of Cryptocurrency: A Quick Guide (2023)
Our environment has been damaged by fossil fuels, and industrial pollution that cause climate change. Cryptocurrency was initially seen as
Say No to Plastic at Home: An Easy Guide to Plastic-Free Home (2023)
Why should we create a plastic-free home? These days, we often hear about the dangers of plastic pollution and how
17 Best Vegan Beauty Products That Will Make You Shine in 2023
The demand for vegan beauty products has grown as more and more consumers shift to better buying habits and choose
5 Eco-Friendly Meal Kits for Convenient Sustainable Cooking (2023)
Meal kit delivery services are a type of subscription service where members receive packs of pre-portioned, and sometimes partially cooked
10 Zero-Waste Dish Soap Bars that Actually Work! [2023 Review]
Conventional dish soap might leave your dishes squeaky clean, but it’s far from a clean, healthy, or eco-friendly solution! Most
6 Ways to Make Vaping More Sustainable & Recycling Vape Parts (Guide)
Did you know that vaping can have a negative environmental impact? We are talking about the materials used to create
36 Amazing Eco-Friendly Gifts for Sustainable Giving in 2023 (Guide)
Eco-friendly gifts are a growing trend and we are here for it! The holidays can be a wonderful time for
6 Awesome Natural Hand Sanitizers & How to Make One Yourself (Review)
Hand sanitizers have become a staple product that we use repeatedly, every single day. They’re great for keeping us safe
8 Best Eco-Friendly & Biodegradable Nappies for Every Eco-Mom in 2023
When I talk about environmentally and socially responsible practices in child-rearing, most parents would think about reusable diapers. Modern cloth
Causes of Seismic Phenomena: Earth Oscillations from Hurricane Katrina
The destruction of Hurricane Katrina in 2005 was unlike anything people had seen in a hurricane before. One aspect of
Beginner’s Guide to Green Energy Options (2023)
More people are searching for emission reduction technologies as eco-consumerism enters the mainstream. Environmental engineers and scientists have been responding
7 Best Vegetables to Grow in Your Indoor Vegetable Garden (2023)
In recent years, growing vegetables in an indoor vegetable garden has become a popular choice and new age growers are
14 Best Zero-Waste Shampoo Brands & How to Create Yours
Zero-waste shampoo and conditioner bars are taking over, and we’re loving it! Because the Zero-waste shampoo is not like the
17 Amazing Vegan Hair Dyes to Use at Home in 2023 (Cruelty-Free)
Cruelty-free, vegan hair dyes are a great alternative to conventional, chemical-laden hair dyes that are full of harmful chemicals, animal
Dual Rainwater & Greywater Harvesting Systems to Save Water (2023)
Water. The one thing crucial to life as we understand it. All living things have been shown to need water
DIY & Home Renovation: Storing Building Materials to Avoid Waste (Guide)
Storing building materials properly is important to preserve their quality and reduce waste. When tackling a home improvement project you
12 Best Eco-Friendly Soaps that Work & Smell Great + DIY Recipes (2023)
How clean is your soap? Conventional soaps are pretty dirty when you think about it! Harmful for you, and harmful
Learning About Ocean Plastic Pollution: 6 Fun Family Activities (2023)
Water pollution is an increasing issue that is posing a serious threat to oceans as well as bodies of freshwater.
Change Starts at Home: Teaching Kids About Sustainability (2023 Guide)
The kids of today will be the adults of tomorrow. It’s important for the future of our planet to start
5 Best Zero-Waste Makeup Brands to Shop Online (2023)
If you’re looking for eco-friendly, zero-waste makeup, there are loads of options to choose from! Whether you’re looking for fully
6 Ways to Conserve Water in Your Everyday Life (2023 Guide)
When you woke up this morning, did you take a shower, brush your teeth and flush the toilet? On average,
6 Awesome Solar Boats for Eco Sailing in 2023 (Guide)
Solar boats are becoming a hugely popular choice for eco-friendly sailing. They’re quiet, can sail great distances without needing to
6 Sustainable Fishing Methods to Save Our Oceans [+ 2023 Stats]
Sustainable fishing methods and environmentally friendly practices are needed to save the ocean from the disastrous effects of irresponsible and
Growing Olives: A Guide to Planting, Growing, and Harvesting Fresh Olives
Several U.S. cities are encouraging their citizens to try gardening during the pandemic, and their hard work is starting to
Wild-Caught vs. Farm-Raised: Where is Your Fish Coming From? [Guide]
Do you ever think about where your food comes from? If the origin of the salmon filet you’re preparing for
7 Awesome Eco-Friendly Dog Toys to Buy in 2023 (Review)
Eco-friendly dog toys are the best way to love on your pupper, and the planet. This beautiful pupper-playground we call
18 Super Easy Eco Swaps You Can Do Today & Feel Better [2023 Guide]
Eco swaps and choosing sustainable alternatives are one of the best ways to live more sustainably and support eco-friendly businesses
Self-Sufficient Home: 8 Simple Ways to Start Today [2023 Guide]
Living an eco-friendly, sustainable lifestyle starts at home. As more and more people recognize the importance of shifting more sustainable
Living Off the Grid: The Easy Guide + Dos & Don’ts [2023]
Living off the grid has become a popular lifestyle choice and there is a thriving, global, community of people living
Farm to Table Process: Tracking Food Through the Food Industry [2023]
Many consumers shop for local produce and fresh ingredients. We know that buying items sourced from local farms can help
7 Best Solar Ovens in 2023 [Quick Guide + Full Review]
Solar ovens are an excellent choice for anyone who wants to cook without electricity and without burning any wood or
Sustainability Certifications: Easy Guide for Consumers & Sellers [2023]
Sustainability certifications are everywhere! Any conscious consumer has seen those little logos on everything from apparel to coffee, skincare, appliances,
5 Great Reasons to Switch to Eco-Friendly Paint (2023)
Did you know that typical household wall paint is not eco-friendly? Unfortunately, so many people are unaware of the detrimental
Co-Living: 6 Things You Must Know About This Trend [2023]
Co-living is a trend that is here to stay! Co-living offers residents the opportunity to share costs, duties, and most
7 Easy Food Waste Solutions and the 5 Best Food Waste Startups (2023)
Globally, food waste and loss are a massive problem and food waste solutions are desperately needed. In 2020, approximately 17%
The 7 Leading Carbon Capture Companies to Save Us [2023 Update]
When it comes to climate change and global heating, we’re all on board with a global shift towards clean, renewable
14 Best Eco-Friendly Laundry Detergents in 2023 [Review]
Love it or hate it, laundry has to be done! You might be cleaning your clothes but your laundry detergent
How Eco-friendly Bamboo Can Be Used to Improve Sustainability (2023)
Did you know that eco-friendly bamboo is a wonder resource? This fast-growing grass may just hold the key to an
15 Best Solar Powered Watches in 2023 [Full Review]
Looking for a solar-powered watch? When it comes to wristwatches, there are thousands of incredible options to choose from. They’re
7 Reasons to Choose Natural Fibers Over Synthetic Fabrics (2023)
When it comes to fashion, the cheaper the better, right? The whole point of fashion is to change it up
7 Best Eco-Friendly Air Conditioners in 2023
Air conditioners and indoor climate control have become a necessity in most locations around the world. As global temperatures rise,
6 Types of Edible Flowers and Their Benefits to Our Health [2023]
Flowers have been used in cuisine since the dawn of time, but rarely do you see a rose, blossom, or
5 Reasons Why You Should Switch to Solar Power [2023]
Destructive wildfires, severe weather events, and extreme temperatures are just some of the unfortunate events that happen in our world
Greenwashing: What It Is and How to Avoid It (2023 Guide)
Have you noticed the rise in popularity of green products and services over the last few years? Chances are you’ve
21 Comfy Sustainable Tote Bags to Shop in 2023 [Review]
When it comes to fashion, the tote bag is a staple that just about everyone needs. They’re the perfect blend
Living in a Van: The Full Guide to Van Life (2023)
In recent years, there has been a huge surge in the popularity of #vanlife. Living in a van might seem
Eco-Friendly Toilets: The Full Guide to Eco-Friendly Flushing (2023)
Water flushing toilets account for 30% of household water use in the United States. That’s more than we use for
Eco-Friendly Building Explained & 5 Mind-Blowing Examples (2023)
Eco-friendly buildings and construction techniques have taken center stage as a trend that is here to stay. From sustainable home
13 Amazing Self Build House Kits & An Easy Guide to DIY [2023 Guide]
Building your own home is a dream that has never been more achievable than it is now! Self-build kit house
Overpopulation: Impacts and 6 Solutions for 2023 (Guide)
Overpopulation solutions have become a focal point at the intersection of a wide range of interest groups, from human rights
7 Best Home Wind Turbines for Eco Minded Home Owners (2023)
Home wind turbines are a great way to supplement your renewable energy needs. Whether you’re already completely off-grid or you’re
5 Best Solar Water Heaters to Use in 2023 [Review]
Solar water heaters are a great way to get hot water without adding to your electricity bill or drawing on
Sustainable Packaging: How to Switch to Sustainable Packaging and Save Money (2023 Guide)
Sustainable packaging is a great way to reduce the environmental impact of any product. The current focus on sustainability,
13 Biodegradable Materials You Should Start Using in 2023
Biodegradable materials are materials that can safely be disposed of in the natural environment, where they decompose and breakdown completely,
Best Plant-Based Milk: Cow’s Milk Vs Plant-Based Milk (2023 Guide)
Plant-based alternatives to dairy milk have become much easier to find in recent years and there are loads of options
8 Best Solar Flood Lights – The 2023 Affordable Guide [Review]
Solar flood lights are a great way to light up your outdoor areas without adding to your electricity bill or
15 Affordable Ethical Clothing Brands to Shop [2023 Worldwide Review]
Ethical clothing is on trend! And we’re happy to see these brands and retailers finally entering mainstream fashion despite the
Are Silicone Products Sustainable And Eco-Friendly
If you’ve eliminated all the plastic items you use in the home, good for you! You’re on your way to
15 Sustainable Materials to Look Out for in 2023
With single-use plastic seeing bans the world over, it’s never been more important to explore sustainable materials as alternatives to
Natural Living: The Simple Guide to Start Today [+ Free Resources]
The world is moving towards natural living again. That’s great news! So, what is stopping you from taking the first
7 Best Solar Charge Controllers and How to Simply Select the Right One for You
Whether you’re going off-grid completely, supplementing your energy requirements with a grid-tie system, powering your RV, or setting up a
12 Compelling Reasons For Banning Plastic Bags [2023 Update]
Over 380 billion plastic bags are used in the U.S. every year, according to the Environmental Protection Agency (EPA). But
Zero-Waste Cooking & Recipes: The Complete Guide
You’ve started buying food at the supermarket that doesn’t contain a lot of packaging to reduce the amount of plastic
8 Best Eco-Friendly Shoes to Buy for Men & Women in 2023
Need a little help navigating the complicated world of eco friendly shoes? You’re not alone. But we’re here to help!
Beeswax: Benefits and Uses + 10 DIY Recipes
Beeswax is the original zero-waste household staple. So, if you’re thinking about new alternatives to modern plastic and other potentially
19 Awesome Zero Waste Stores for Eco-Conscious Consumers in 2023
Looking for reliable and trustworthy zero-waste stores? Well, we have great news for you! Whether you prefer to shop in-store
18 Best Eco Lodges and Tips for A Perfect Eco vacation
Could eco lodges be your next big travel decision? Well, we certainly think so! If you’re making environmentally conscious decisions
12 Best Vegan Burgers: You Will Forget You’re a Vegan
Whether you’re a true vegan, vegan-adjacent, or just looking for a great, no fuss-no-mess, option for your Meatless-Mondays… There is
24 Best Eco-Friendly Companies You Must Know About in 2023
Whether you are searching for the latest environmentally friendly products, transitioning to zero waste, or looking for a few gift
10 Great Eco-Friendly Subscription Boxes & Gifts For Eco-Minded People
Don’t you just love a thoughtful gift? The neat colourful wrapping and the joyful anticipation for what awaits you inside!
5 Green Alternatives to Aluminum And Tin Foil
Aluminum tin foil might be a staple in your kitchen, but it falls short when it comes to your zero
Is Zero Waste More Expensive? Zero Waste Alternatives Price Comparison
Do you want to live a more sustainable lifestyle, that’s focused on being as waste-free as possible? That’s great! Reducing
Eco Friendly Napkins: Paper vs. Cloth Napkins
You use napkins on a regular basis and often throw them out after dinner without a second thought. However, this
5 Best Solar Panel Kits for the Non-Savvy Eco-Minded Person
Getting started on Solar can get complicated quickly. Components need to be compatible and there are hundreds of different options,
16 Best Bamboo Products For Eco-Minded People
Switching to bamboo products is one of the easiest eco-friendly decisions you can make. Bamboo has been hailed as one
3 R’s of The Environment Explained
“Reduce, Reuse, Recycle” it’s a green mantra that we hear over and over again in the media. But where does