Eco-friendly toothpaste is something we all need to be using – for the planet, and our health!
Conventional toothpaste is full of unnecessary ingredients that are often harmful to our health, and the environment. Foaming agents like SLS, preservatives, thickeners, artificial flavors, and fragrances… The list is long, and hard to pronounce!
None of those ingredients have anything to do with actually cleaning your teeth. They’re just there to make the paste taste and feel nice, artificially creating that ‘clean’ feeling.
Aside from the pointless chemicals, there is an unbelievable volume of non-recyclable, single-use plastic from toothpaste tubes.
The UK alone sends 300 million toothpaste tubes to landfills every single year. That is enough plastic to circle the whole planet, twice!
Globally, around 20 billion tubes of toothpaste are used and discarded every year. In landfills, toothpaste tubes take more than 500 years to degrade.
There has to be a better way, right?
Thankfully, there are some really great brands making awesome eco-friendly toothpaste alternatives!
Today, we’re looking at some of the best eco-friendly toothpaste options out there. They’re all safe, sustainable, and ethical choices. They’re also all completely safe for your teeth, and your overall health.
Let’s bite right in!
Skip to What You Need
- 1 Shortlist: Best Eco-friendly Toothpaste Brands
- 2 Selection Criteria: How We Chose the Best Brands
- 3 11 Eco-Friendly Toothpaste Options for a Bright Eco-Smile
- 3.1 1. Circla – Happier Toothpaste
- 3.2 2. Nothing Wasted – Cool Mint Toothpaste Tablets
- 3.3 3. Butter Me Up Organics – Bentonite Clay, Cinnamon & Charcoal Tooth Powder
- 3.4 4. Denttabs – Mint Toothpaste Tabs
- 3.5 5. Bite – Fresh Mint Toothpaste Bits
- 3.6 6. Battle Green – Mineral-rich Cinnamint Natural Tooth Powder
- 3.7 7. Unpaste – Tooth Tabs
- 3.8 8. Weldental – Chewtab Gentle Whitening Toothpaste Tablets
- 3.9 9. Dirty Hippie – Mint Tooth Powder
- 3.10 10. Davids – Sensitive + Whitening nano-Hydroxyapatite Premium Toothpaste
- 3.11 11. Scentcerae – Matcha Mint Natural and Organic Tooth Nibs
- 4 Final Thoughts on Zero-Waste and Eco-Friendly Toothpaste
- 5 Frequently Asked Questions
- 6 References and Useful Resources
Shortlist: Best Eco-friendly Toothpaste Brands
Here is our shortlist of the best zero-waste and eco-friendly toothpaste alternatives that we have reviewed in more detail below:
- Best for Sensitive Teeth: Circla – Happier Toothpaste
- Best for Zero-Waste with Fluoride: Nothing Wasted – Cool Mint Toothpaste Tablets
- Best Non-Toxic: Butter Me Up Organics – Tooth Powder
- Best Flouride Tooth Tablets: Denttabs – Toothpaste Tabs
- Best Plastic-Free: Bite – Toothpaste Bits
- Best Remineralising: Battle Green – Mineral-rich Cinnamint Natural Tooth Powder
- Best Vegan + Cruelty-Free: Unpaste – Tooth Tabs
- Best for Gum Health: Weldental – Chewtabs
- Best for Zero-Waste: Dirty Hippie – Mint Vegan Tooth Powder
- Best for Whitening Sensitive Teeth: Davids – Sensitive & Whitening Premium Toothpaste
- Best Organic: Scentcerae – Matcha Mint Natural & Organic Tooth Nibs
Selection Criteria: How We Chose the Best Brands
When we selected the brands on this list, we looked for brands that meet as many of the following criteria as possible:
- Non-toxic ingredients (e.g., no triclosan)
- Responsibly sourced ingredients
- Natural ingredients – no synthetic flavors or fragrances
- Palm oil-free or certified as responsibly sourced Palm oil
- Zero-waste packaging that is reusable or recyclable
- Sustainable shipping materials that are plastic-free, biodegradable, or compostable
- Refill options
- Concentrated formulas with a lighter impact from shipping and transportation
- Vegan and/or cruelty-free options
- Brands that are actively managing, reducing, and mitigating their impact on the environment
- Socially responsible and ethical brands
We have chosen a variety of shapes, forms, flavors, and textures – so there is bound to be something for every preference on this list!
When it comes to toothpaste, fluoride is a contentious topic. However, the general consensus is that fluoride in toothpaste is completely safe and that it is highly beneficial for preventing tooth decay.
That said, we have included both fluoride and fluoride-free toothpaste options so you can choose for yourself, based on your preferences and your unique oral hygiene requirements.
Before we get into the reviews, let’s take a quick look at a short video by Life Cycle Thinking & Environmental Management to see the life cycle of a conventional tube of toothpaste:
As you can see, there are much better ways to brush your teeth!
The following eco-friendly toothpaste options are safer for you, do not use unrecyclable plastic tubes, and are made by eco-conscious brands that care about the environment:
11 Eco-Friendly Toothpaste Options for a Bright Eco-Smile
1. Circla – Happier Toothpaste
Circla, based in London, stocks a great selection of eco-friendly, zero-waste personal care products and toiletries. Every product they stock is packaged with minimal plastic and most are refillable, using their zero-emissions refill service.
Their Happier Toothpaste comes in an infinitely recyclable aluminum tube, which you can put in your home recycling, and Circla will collect the plastic lids to recycle them for you.
Happier Toothpaste is cruelty-free, vegan, and formulated specifically for sensitive teeth, with Hydroxyapatite, Potassium citrate, and fluoride. It also contains vitamin E and Papain, an enzyme from the papaya fruit.
It contains no SLS, triclosan, parabens, petrochemicals, colorants, artificial flavors, or artificial sweeteners.
Ingredients: Glycerin, aqua, hydrated silica, potassium citrate, hydroxyapatite, Cocamidopropyl betaine, aroma, cellulose gum, sodium fluoride, stevioside, tocopherol (vitamin E), papain, limonene (sodium fluoride 0.32% w/w (1450ppmF)
Happier Customer Review Score: 5/5 Stars
Where to Buy: Circla
2. Nothing Wasted – Cool Mint Toothpaste Tablets
Nothing Wasted is a London-based oral care brand. They make eco-friendly, zero-waste products that are designed by dentists to be safe and effective, with no unnecessary and undesirable ingredients!
All their products, including their mouthwash tablets and replaceable bamboo toothbrushes, are eco-friendly, zero-waste, vegan, and cruelty-free. They donate 50% of their profits and they plant a tree for every subscriber to their refill subscription service.
Nothing Wasted Cool Mint Toothpaste Tablets are formulated with fluoride for oral health, kaolin for natural whitening, and sodium bicarbonate for non-abrasive cleaning. They contain no undesirable ingredients like sodium lauryl sulfate (SLS) or palm oil.
Nothing Wasted delivers within the UK, and offers a zero-waste refill subscription service. Their Cool Mint Toothpaste Tablets come in a refillable and infinitely recyclable aluminum tin. Refills come in home compostable (TUV certified) pouches.
Ingredients: Sorbitol, Calcium Carbonate, Kaolin, Sodium Bicarbonate, Hydrated Silica, Sodium Lauroyl Sarcosinate, Yeast, Sodium Monofluorophosphate, Acacia Senegal Gum Extract, Magnesium Stearate, Mentha Arvensis Leaf Oil, Menthol, Stevioside, Mentha Piperita Oil & Contains Fluoride 1450ppm.
Nothing Wasted Customer Review Score: 5/5 Stars
Price: £3.50 – £9.75
Where to Buy: Nothing Wasted (delivery within the UK only)
3. Butter Me Up Organics – Bentonite Clay, Cinnamon & Charcoal Tooth Powder
They use only sustainable packaging materials for their products, and their shipping materials are all 100% plastic-free, recycled, and recyclable.
Butter Me Up Organics’ all-natural, vegan and cruelty-free Bentonite Clay, Cinnamon & Charcoal Tooth Powder is made with organic essential oils, Kaolin clay, Bentonite Clay, activated charcoal, and baking soda. It does not contain fluoride.
The proprietary ayurvedic formula cleans, polishes, and remineralizes teeth while promoting gum health and freshening breath.
Ingredients: Kaolin Clay, Bentonite Clay, Activated Charcoal, Organic Ceylon Cinnamon, Sodium Bicarbonate, Non-GMO Calcium Carbonate, Organic Peppermint, Myrrh, and Clove Essential Oils.
Butter Me Up Organics Customer Review Score: 5/5 Stars
Where to Buy: Butter Me Up Organics
4. Denttabs – Mint Toothpaste Tabs
Denttabs is a Berlin-based brand that makes sustainable oral hygiene products, including toothpaste tablets for adults and children, and bamboo toothbrushes.
They first developed their Denttabs as a way to eliminate all the unnecessary and potentially unhealthy ingredients in conventional toothpaste.
They kept only the ingredients necessary for tooth and gum health, and ditched the rest!
Denttabs Mint Toothpaste Tabs contain plant cellulose, which acts as a very gentle abrasive and polishes your teeth while you brush! They’re also vegan, naturally minty-fresh, non-foaming and they do contain fluoride.
Ingredients: Microcrystalline Cellulose, Sodium Bicarbonate, Silica, Sodium Lauroyl Glutamate, Magnesium Stearate, Organic Aroma (Natural Mint Flavour), Menthol, Xanthan-Gum, Stevioside, Citric Acid, Sodium Fluoride, Eugenol (Naturally Occurring)
Denttabs Customer Review Score: 5/5 Stars
5. Bite – Fresh Mint Toothpaste Bits
Bite is a plastic-free, vegan, and cruelty-free brand that makes toothpaste bits (and other oral hygiene products) using only safe, natural ingredients. Their products contain no harsh chemicals, no SLS, and no Palm oil.
Bite is strictly plastic-free and none of their packaging, or their shipping materials, contain any plastic. They use glass and aluminum, and fully recyclable or home compostable materials only.
Bite’s Fresh Mint Toothpaste Bits do not contain fluoride and are fortified with calcium carbonate, zinc, and nano-hydroxyapatite to protect and strengthen enamel, while effectively cleaning and brightening your teeth.
You can also get Bite Toothpaste Bits as a zero-waste refill subscription service!
Ingredients: Erythritol, Xylitol, Calcium Carbonate, Natural Flavor (peppermint), Hydroxyapatite (nano), Sodium Bicarbonate, Guar Gum, Sodium Cocoyl Glutamate, Zinc Citrate, Silicon Dioxide, Menthol
Bite Customer Review Score: 4.9/5 Stars
Where to Buy: Bite
6. Battle Green – Mineral-rich Cinnamint Natural Tooth Powder
Based in North Wales, Battle Green stocks a wide range of eco-friendly, plastic-free, and zero-waste products.
Every product they sell is certified vegan and cruelty-free, and they focus on products that are safe, natural, and non-toxic.
Battle Green is a zero-waste store their products can be bought naked or packaged in glass or recycled paper. They use plastic-free, compostable, and recyclable packaging for shipping. Battle Green also offers refills and bulk purchases.
Battle Green’s Mineral-rich Cinnamint Natural Tooth Powder is made with Bentonite clay, Calcium, and Sage to clean and polish teeth, while soothing gums and balancing the pH in your mouth to protect the enamel from the effects of overly acidic food and drinks that we all love.
It contains no fluoride, no SLS, and no Palm oil.
Ingredients: Bentonite, Calcium Carbonate, Sodium Bicarbonate, Sodium Chloride, Xylitol, Cinnamomum Cassia Bark Extract, Salvia Officinalis Leaf Extract, Mentha Piperita Oil
Etsy Customer Review Score: 4.9/5 Stars
7. Unpaste – Tooth Tabs
Unpaste Tooth Tabs are vegan, Leaping Bunny certified cruelty-free, and contain no artificial flavors, colours, SLS, sodium saccharin, preservatives, aluminum, or nanoparticles. They make them with or without fluoride, so you can choose your preference.
Unpaste Tooth Tabs are completely plastic-free and they come in sachets printed with soy ink, on recycled paper, and lined with a fully compostable non-GMO lactic acid biofilm.
They’re FDA approved, and they’re made in Europe and meet strict European health codes. The ingredients that use are chosen to make your teeth as healthy as possible, while also whitening and polishing your enamel.
Ingredients: Microcrystalline Cellulose, Sodium Bicarbonate (baking soda), silica, Amisoft (sodium lauryl glutamate), Magnesium Stearate, Natural Mint Flavour from essential oil, Menthol, Xantham Gum, Stevia, Citric Acid, Sodium Fluoride
EarthHero Customer Review Score: 4.5/5 Stars
Where to Buy: EarthHero
8. Weldental – Chewtab Gentle Whitening Toothpaste Tablets
Weldental makes a variety of dentist-approved oral hygiene products, including a range of eco-friendly, zero-waste products!
Their toothpaste tablets are designed to balance the alkalinity in your mouth and promote the growth of healthy bacteria while killing the unhealthy bacteria that lead to tooth decay and gum disease.
They do not contain any ingredients that promote inflammation, they’re completely enamel-safe and they contain no SLS, fluoride, or silica.
Weldental Chewtab Gentle Whitening Toothpaste Tablets are available in several flavors, and come in a reusable glass jar that can be ‘refilled forever’. Refills come in cardboard and plastic-free compostable bio bags.
Ingredients: Xylitol, Natural Peppermint Flavor, Calcium Phosphate, Calcium Stearate, Sodium Bicarbonate, Xanthan Gum, Quillaja Saponaria Extract, Stevia
Amazon Customer Review Score: 4/5 Stars
9. Dirty Hippie – Mint Tooth Powder
Their products are handmade and contain only safe natural ingredients. Most of their products are vegan, and most contain organic ingredients.
Dirty Hippie’s Mint Tooth Powder is vegan, and made with Bentonite clay and activated charcoal for whitening and remineralizing your teeth. The minty flavor is from ground mint rather than essential oil, which makes the flavor mild and suitable for kids.
Ingredients: Organic Bentonite Clay, Organic Baking Soda, Himalayan Sea Salt, Activated Charcoal, Ground Organic Peppermint
Dirty Hippie Customer Review Score: 4.5/5 Stars
Price: $17.00 (40g in glass jar)
Where to Buy: Dirty Hippie
10. Davids – Sensitive + Whitening nano-Hydroxyapatite Premium Toothpaste
Davids uses only ingredients that are sourced and derived from nature. They’re vegan and cruelty-free and contain no SLS, fluoride, artificial flavors, colors, preservatives, or sweeteners.
Unlike most eco-friendly toothpaste alternatives, Davids comes in a tube. However, the tube is made of recyclable metal and comes with a key to roll the tube and get every last bit out – no wastage, and easy to clean and recycle!
Davids Sensitive + Whitening Premium Toothpaste is made with nano-hydroxyapatite (n-HA) to repair sensitive teeth and help remineralize the enamel. It is naturally whitening, without any harsh chemicals, and flavored with soothing natural peppermint oil.
Ingredients: Calcium Carbonate (Limestone Abrasive), Vegetable Glycerin, Purified Water, Sodium Bicarbonate (Baking Soda), Xylitol (Birch Derived), Hydrated Silica, Hydroxyapatite, Sodium Cocoyl Glutamate, Carrageenan (Seaweed Derived), Mentha Piperita (Peppermint Oil), Mentha Viridis (Spearmint) Leaf Oil, Pimpinella Anisum (Anise) Seed Extract, Gaultheria Procumbens (Wintergreen) Leaf Oil, Stevia (Leaf Extract).
Amazon Customer Review Score: 5/5 Stars
11. Scentcerae – Matcha Mint Natural and Organic Tooth Nibs
Scentcerae is an eco-friendly, zero-waste brand that makes a variety of self-care products. They use minimal packaging, and source products from only sustainable and ethical suppliers.
Scentcerae uses clean, plant-based ingredients and does not use any triclosan, SLS, SLES, petrochemicals, parabens, phthalates, mineral oil, palm oil, gluten, synthetic fragrances. All their products are vegan and cruelty-free and suitable for sensitive skin.
Scentcerae’s Matcha Mint Natural and Organic Tooth Nibs are packed full of beneficial ingredients like coconut oil, mineral clays, calcium carbonate, sodium bicarbonate, and botanical extracts and essential oils. The formula is non-abrasive, remineralizing, and promotes the right pH balance in the mouth.
Ingredients: Cocos Nucifera, Matcha Leaf Powder, Calcium Carbonate, Sodium Bicarbonate, White Kaolin Mineral Clay, Illite/Sea Mineral Clay, Organic Birch Xylitol, Organic Pure Peppermint, and Spearmint Essential Oils, Menthol
Etsy Customer Review Score: 5/5 Stars
Final Thoughts on Zero-Waste and Eco-Friendly Toothpaste
Conventional toothpaste often contains undesirable ingredients and comes in non-recyclable plastic tubes.
Not only do plastic toothpaste tubes go straight to landfills after use, but it is also difficult to get all the toothpaste out of them, causing unnecessary wastage.
Luckily, there are now many great alternatives that are healthier, more eco-friendly, and zero-waste. From powders to tablets, soft nibs to pastes, there is something perfect for everyone!
Which one is your favorite zero-waste, eco-friendly toothpaste?
We’d love to hear from you, so let us know in the comments!
Frequently Asked Questions
Should my toothpaste contain fluoride?
It depends. Fluoride is the 'gold standard' when it comes to cavity prevention and strengthening tooth enamel. Dental associations will not endorse toothpaste that does not contain fluoride. That said, many dentists feel that fluoride is only needed for patients who are prone to tooth decay and cavities. Fluoride-free toothpaste is fine for people who do not have such a susceptibility. Take a look at the full review for the best fluoride and fluoride-free options.
What are toothpaste tablets?
Toothpaste tablets are small concentrated tablets that you crush in your mouth to make a paste and then use to brush your teeth. Toothpaste tablets are a safe, plastic-free alternative to conventional toothpaste. Most are made with minimal, natural ingredients and come in zero-waste packaging. Check out the full review for the best eco-friendly toothpaste tablets to use.
Are toothpaste tubes recyclable?
No. Most toothpaste tubes are made from combination plastics that cannot be recycled. This results in around 20 million plastic toothpaste tubes going to landfills around the world every year. However, some conventional brands are now making recyclable toothpaste tubes out of HDPE, which is widely recycled. If you prefer a natural, eco-friendly toothpaste, there are some great options in our full review.
References and Useful Resources
American Dental Association: Toothpaste
Earth 911: How Clean Is Your Toothpaste?
Healthline: Should You Be Worried About Fluoride Toothpaste?
Medical News Today: Why Do We Have Fluoride in Our Water?